The Power of Pink: Cause-Related Marketing and the Impact on Breast Cancer

Dimensions of Brand Personality

Jennifer Aaker · Journal of Marketing Research · 1997 · 4.7K citations

Business, Marketing, Psychology +17

Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy

P. Rajan Varadarajan, Anil Menon · Journal of Marketing · 1988 · 1.7K citations

Management, Marketing, Marketing Management +13

Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes

Bernard L. Simonin, Julie A. Ruth · Journal of Marketing Research · 1998 · 1.1K citations

Business, Marketing, Marketing Management +13

Alcohol and Breast Cancer in Women

Stephanie A. Smith‐Warner, Donna Spiegelman, Shiaw-Shyuan Yaun et al. · JAMA · 1998 · 929 citations · Full text

Medicine, Nutritional Sciences, Oncology +16

Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes

Bernard L. Simonin, Julie A. Ruth · Journal of Marketing Research · 1998 · 470 citations

Business, Marketing, Marketing Management +13