The role of etail quality, e-satisfaction and e-trust in online loyalty development process

SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality

A. Parasuraman, Leonard L. Berry, Valarie A. Zeithaml · Zenodo (CERN European Organization for Nuclear Research) · 1988 · 21.2K citations · Full text

Business, Marketing, Marketing Management +12

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations

Business, Marketing, Marketing Management +14

The Behavioral Consequences of Service Quality

Valarie A. Zeithaml, Leonard L. Berry, A. Parasuraman · Journal of Marketing · 1996 · 8.7K citations

Business, Marketing, Marketing Management +14

The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

Arjun Chaudhuri, Morris B. Holbrook · Journal of Marketing · 2001 · 6.5K citations

Business, Marketing, Marketing Management +15

Customer Satisfaction, Market Share, and Profitability: Findings from Sweden

Eugene W. Anderson, Claes Fornell, Donald R. Lehmann · Journal of Marketing · 1994 · 4.6K citations

Business, Business Economics, Economics +12