Concepedia
Journal of Retailing and Consumer Services · 2012 · 68 citations · 22 references
BusinessFilm StudiesMarketingAdvertisingAdvertising AudiencesConsumer InvolvementCustomer EngagementEntertainment MediaFilm AudiencesFilm ReceptionAudience ExpectancyCustomer ExpectationsEntertainment MarketingExpectationsFilm Viewership
22
Consumer perceptions of service quality: an assessment of the SERVQUAL dimensions
James M. Carman · Journal of Retailing · 1990 · 2.9K citations
Business, Marketing, Marketing Management +16
The Nature and Determinants of Customer Expectations of Service
Valarie A. Zeithaml, Leonard L. Berry, A. Parasuraman · Journal of the Academy of Marketing Science · 1993 · 2.7K citations
Business, Marketing, Marketing Management +12
The Role of Involvement in Attention and Comprehension Processes
Richard L. Celsi, Jerry C. Olson · Journal of Consumer Research · 1988 · 2.1K citations
Education, Psychology, Social Psychology +13
Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue
Yong Liu · Journal of Marketing · 2006 · 1.6K citations
Social Sciences, Marketing, Marketing Management +17
The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach
Gerald J. Gorn · Journal of Marketing · 1982 · 636 citations
Business, Marketing, Psychology +16