Audience Expectancy

Audience Expectancy is a theoretical construct within audience reception studies that denotes the anticipatory cognitive framework through which spectators interpret and assign meaning to media texts based on prior symbolic, cultural, and institutional exposures.

24

Publications

1.4K

Citations

62

Authors

35

Institutions

Publications per year

2017–2026

8

Authors

62

  1. EB
    Emmanuel Bigand

    Université de Bourgogne, France

    1 publications · 186 citations

    1

    h-index

  2. JS
    Jaisie Sin

    University of Toronto, Canada

    1 publications · 19 citations

    1

    h-index

  3. MD
    Matthew de Villiers

    University of Canterbury, New Zealand

    1 publications · 68 citations

    1

    h-index

  4. WS
    Wilbur Schramm

    University of Illinois Urbana-Champaign, United States

    1 publications · 22 citations

    1

    h-index

  5. DA
    David Atkin

    University of Connecticut, United States

    1 publications · 30 citations

    1

    h-index

1–5 of 62

Venues

  1. Computers in Human Behavior

    2 publications · 37 citations

    2

    h-index

  2. Technical Communication Quarterly

    TCQ · 1 publications · 32 citations

    1

    h-index

  3. Perception & Psychophysics

    1 publications · 186 citations

    1

    h-index

  4. Tourist Studies

    1 publications · 48 citations

    1

    h-index

  5. Journal of Sensory Studies

    1 publications · 12 citations

    1

    h-index

1–5