Journal of the Academy of Marketing Science · 1994 · 126 citations · 28 references
ManagementMarketingMarketing ManagementSales ManagementStrategic MarketingConsultative SellingCustomer SatisfactionOrganizational ValuesSales EthicsSales LeadershipSales PresentationSales EffectivenessSales MotivationSales SuccessSalesperson EmpathySalesperson Performance EvaluationSocial Value MeasurementSocial Value Proposition
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The Determinants of Salesperson Performance: A Meta-Analysis
Gilbert A. Churchill, Neil M. Ford, Steven W. Hartley et al. · Journal of Marketing Research · 1985 · 1.2K citations