Concepedia

Joel Herché

JH

13

Publications

1K

Citations

11

H-Index

1992

Active since

Affiliations

University of the Pacific(Current)

University of New Mexico

Chinese University of Hong Kong

Brigham Young University

Massey University

Joel Herché is an author at University of the Pacific specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessStrategic ManagementInternational MarketingInternational ManagementCultureEducationPsychologyGlobal Marketing

Publications per year

1992–2010

13

Publications

13

Reversed-Polarity Items and Scale Unidimensionality

Joel Herché, Brian T. Engelland · Journal of the Academy of Marketing Science · 1996 · 202 citations

Scaling Analysis, Polarization Imaging, Physics +6

A Note on the Predictive Validity of the CETSCALE

Joel Herché · Journal of the Academy of Marketing Science · 1992 · 201 citations

Reliability, Engineering, Test Development +5

A note on the predictive validity of the CETSCALE

Joel Herché · Journal of the Academy of Marketing Science · 1992 · 196 citations

Reliability, Engineering, Test Development +5

Social Values and Salesperson Performance: An Empirical Examination

Matthew Swenson, Joel Herché · Journal of the Academy of Marketing Science · 1994 · 126 citations

Customer Satisfaction, Social Psychology, Human Value +5

Ethnocentric Tendencies, Marketing Strategy and Import PurchaseBehaviour

Joel Herché · International Marketing Review · 1994 · 123 citations

Rows per page

1–5 of 13