Concepedia
Journal of the Academy of Marketing Science · 1992 · 198 citations · 4 references
Social SciencesEducational MeasurementPsychologyItem Response TheoryPsychometricsScale DevelopmentExternal ValidityHypothesis TestingPsychological TestingTest ValidityPredictive Validity
4
Consumer Ethnocentrism: Construction and Validation of the CETSCALE
Terence A. Shimp, Subhash Sharma · Journal of Marketing Research · 1987 · 1.6K citations
Social Sciences, Marketing, Social Psychology +5
A Cross-National Assessment of the Reliability and Validity of the CETSCALE
Richard G. Netemeyer, Srinivas Durvasula, Donald R. Lichtenstein · Journal of Marketing Research · 1991 · 281 citations
Business, Marketing, Consumer Behavior +13
Source Preferences for Imported Products
John Crawford, Charles W. Lamb · Journal of Purchasing and Materials Management · 1981 · 98 citations
Social Sciences, Economics, International Economics +5
International marketing
T Cannon · Environment and Planning A Economy and Space · 1989 · 47 citations
Business, International Business, Marketing +7