Best practices in identifying customer-driven improvement opportunities

The Discovery of Grounded Theory: Strategies for Qualitative Research.

Helmut R. Wagner, Barney G. Glaser, Anselm L. Strauss · Social Forces · 1968 · 46.6K citations

Qualitative Method, Performance Studies, Qualitative Analysis

The Discovery of Grounded Theory; Strategies for Qualitative Research

Barney G. Glaser, Anselm L. Strauss, Elizabeth Strutzel · Nursing Research · 1968 · 38.8K citations

Qualitative Sociology, Methodological Orientation, Culture +14

Basics of Qualitative Research

Julie L. Ozanne, Anselm Strauss, Juliet Corbin · Journal of Marketing Research · 1992 · 17.9K citations

Nursing, Qualitative Interpretation, Qualitative Method +1

Satisfaction: a behavioral perspective on the consumer

Choice Reviews Online · 2010 · 6.1K citations

Customer Satisfaction, Satisfaction Part 2, Behavioral Sciences +13

Importance-Performance Analysis

John A. Martilla, John James · Journal of Marketing · 1977 · 3.4K citations

Marketing Analytics, Customer Satisfaction, Effective Marketing Programs +8