International Journal of Retail & Distribution Management · 2008 · 46 citations · 26 references
Customer SatisfactionOnline Customer BehaviorConsumer Decision MakingConsumer UncertaintyE‐commerce QualityService QualityDigital MarketingInteractive MarketingManagementBusinessConsumer ResearchPurchase IntentionConsumer BehaviorProduct QualityQuality Management SystemsMarketingCustomer Loyalty
Purpose – The purpose of this paper is to explore the structure of the concept of customer‐perceived quality (CPQ) in electronic commerce (e‐commerce).
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