Yongtao Song

The impact of supply chain relationship quality on cooperative strategy

Qin Su, Yongtao Song, Li Zhao et al. · Journal of Purchasing and Supply Management · 2008 · 125 citations

Total Quality Management, Supplier Relationship, Management +10

Does sustainability marketing strategy achieve payback profits? A signaling theory perspective

Eerdun Taoketao, Taiwen Feng, Yongtao Song et al. · Corporate Social Responsibility and Environmental Management · 2018 · 90 citations

Customer Satisfaction, Green Marketing, Firm Performance +20

The relationship between internal lean practices and sustainable performance: exploring the mediating role of social performance

Roberto Chávez, Wantao Yu, Muhammad Shakeel Sadiq Jajja et al. · Production Planning & Control · 2020 · 80 citations

Total Quality Management, Environmental Performance, Engineering +22

Innovation strategy and the R&D-marketing interface in Japanese firms: a contingency perspective

Yongtao Song, Barbara Dyer · IEEE Transactions on Engineering Management · 1995 · 62 citations

D-marketing Interface, Innovation Management, Competitive Advantage +19

Impact of business relationship functions on relationship quality and buyer's performance

Yongtao Song, Qin Su, Qiang Liu et al. · Journal of Business and Industrial Marketing · 2012 · 54 citations

Total Quality Management, Relationship Marketing, Customer Satisfaction +15