Eerdun Taoketao

Publications

Citations

H-Index

2018

Active since

Affiliations

University of Arkansas at Little Rock(Current)

Eerdun Taoketao is an author at University of Arkansas at Little Rock specializing in corporate social responsibility, corporate sustainability, and marketing management.

Top concepts

BusinessStrategyMarketingManagementBrand StrategyGreen MarketingFirm PerformanceBusiness StrategyMarketing StrategyMarketing Management

Publications per year

2018–2018

Publications

Does sustainability marketing strategy achieve payback profits? A signaling theory perspective

Eerdun Taoketao, Taiwen Feng, Yongtao Song et al. · Corporate Social Responsibility and Environmental Management · 2018 · 90 citations

Customer Satisfaction, Green Marketing, Firm Performance +20

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