Micro mobility marketing: Two cases on location-based supermarket shopping trolleys

Consumer Attitudes Toward Mobile Advertising: An Empirical Study

Melody M. Tsang, Shu-Chun Ho, Ting‐Peng Liang · International Journal of Electronic Commerce · 2004 · 1.2K citations

Business, Marketing, Marketing Management +15

Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study

Hans H. Bauer, Stuart J. Barnes, Tina Reichardt et al. · Kent Academic Repository (University of Kent) · 2005 · 872 citations · Full text

Business, Marketing, Marketing Management +14

Exploring the Implications of M-Commerce for Markets and Marketing

S. Balasubraman, R. A. Peterson, Sirkka L. Järvenpää · Journal of the Academy of Marketing Science · 2002 · 682 citations

Business, Marketing, Marketing Management +10

Permission-based mobile advertising

Patrick Barwise, Colin Strong · Journal of Interactive Marketing · 2002 · 597 citations

Business, Communication, Marketing +16

Mobility in collaboration

Paul Luff, Christian Heath · 1998 · 561 citations

Management, Information Systems, Organization Studies +6