Concepedia

R. A. Peterson

RA

Statistics

Publications

2

Citations

726

H-Index

2

Active since

1999

Affiliations

The University of Texas at Austin(Current)

R. A. Peterson is an author at The University of Texas at Austin specializing in digital marketing, management, and marketing.

Top concepts

Publications per year

1999–2002

2

Publications

2

Exploring the Implications of M-Commerce for Markets and Marketing

S. Balasubraman, R. A. Peterson, Sirkka L. Järvenpää · Journal of the Academy of Marketing Science · 2002 · 681 citations

, , +5

Trademark Dilution and the Practice of Marketing

R. A. Peterson, Kiara Smith, Philip Charles Zerrillo · Journal of the Academy of Marketing Science · 1999 · 45 citations · Full text

, , +6

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