Concepedia
Statistics
Publications
6
Citations
177
H-Index
Active since
1994
Affiliations
Emory University(Current)
The University of Texas at Austin
Philip Charles Zerrillo is an author at Emory University specializing in business, marketing, and management.
Top concepts
BusinessMarketingManagementBrand AwarenessBusiness StrategyDigital MarketingTrustEconomicsInnovationBrand Equity
Publications per year
1994–2007
Consumption Preferences and Changing Lifestyles
Jonathan Frenzen, Paul M. Hirsch, Philip Charles Zerrillo · Institutional Knowledge (InK) - Institutional Knowledge at Singapore Management University (Singapore Management University) · 1994 · 64 citations · Full text
Economics, Consumer Decision Making, Consumer Economics +9
Trademark Dilution and the Practice of Marketing
R. A. Peterson, Kiara Smith, Philip Charles Zerrillo · Journal of the Academy of Marketing Science · 1999 · 45 citations · Full text
Trademark Dilution, Digital Marketing, Positioning (Marketing) +6
Developing brands and emerging markets: An empirical application
Philip Charles Zerrillo, Gregory Metz Thomas · Place Branding and Public Diplomacy · 2007 · 22 citations · Full text
Marketing, Empirical Application, Digital Marketing +8
Estimating Firm-Specific and Relational Properties in Interorganizational Relationships in Marketing
James C. Anderson, Philip Charles Zerrillo, Lihua Olivia Wang · Journal of Business-to-Business Marketing · 2006 · 21 citations
Marketing Analytics, Relationship Marketing, Empirical Evidence +15
Trade promotions: A call for a more rational approach
Philip Charles Zerrillo, Dawn lacobucci · Business Horizons · 1995 · 13 citations · Full text
Trade Promotions, Business, Market Behavior +4
1–5 of 6