Statistics
Publications
2
Citations
681
H-Index
2
Active since
1995
Affiliations
The University of Texas at Austin(Current)
Dawn lacobucci is an author at The University of Texas at Austin specializing in service quality, trade promotion, and trade promotion organizations.
Publications per year
1995–1995
2
2
Consumer Trade-Offs and the Evaluation of Services
Amy L. Ostrom, Dawn lacobucci · Journal of Marketing · 1995 · 668 citations
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