Concepedia

Gregory Metz Thomas

GM

Statistics

Publications

2

Citations

55

H-Index

2

Active since

2007

Affiliations

Emory University(Current)

Gregory Metz Thomas is an author at Emory University specializing in marketing, management, and brand strategy.

Top concepts

BusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentGlobal MarketingBrand Positioning

Publications per year

2007–2010

2

Publications

2

Managing brand performance: Aligning positioning, execution and experience

Rajendra K. Srivastava, Gregory Metz Thomas · Journal of Brand Management · 2010 · 33 citations · Full text

Brand Equity, Brand Positioning, Positioning (Marketing) +8

Developing brands and emerging markets: An empirical application

Philip Charles Zerrillo, Gregory Metz Thomas · Place Branding and Public Diplomacy · 2007 · 22 citations · Full text

Marketing, Empirical Application, Digital Marketing +8

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