Concepedia

Food Products Consumer Behaviors: The Role of Packaging Elements

Mehrdad Estiri, T. Hasangholi, Hamid Reza Yazdani, H.J. Nejad, H. Rayej

Journal of Applied Sciences · 2010 · 60 citations · 42 references

Concepts

AgricultureFood ScienceMarketingConsumer BehaviorFood PackagingPackaging DesignBranding For PackagingConsumer Food ChoiceEdible PackagingFood-packaging InteractionsPackage DesignPackaging Effects On QualityConsumer Attitudes Toward FoodConsumer Food PerceptionsConsumer Food PreferencesConsumer Food Purchasing BehaviorFood Packaging Effects

References

42

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Paul E. Green, V. Srinivasan · Journal of Consumer Research · 1978 · 3.2K citations

Business, Marketing, Marketing Management +11

Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice

Paul E. Green, V. Srinivasan · Journal of Marketing · 1990 · 2.5K citations

Business, Marketing, Marketing Management +17

Customer Satisfaction: A Meta-Analysis of the Empirical Evidence

David M. Szymanski, David H. Henard · Journal of the Academy of Marketing Science · 2001 · 2K citations

Business, Marketing, Marketing Management +14

Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice

Paul E. Green, V. Srinivasan · Journal of Marketing · 1990 · 1.1K citations

Business, Marketing, Marketing Management +17

IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion

Jennifer Edson Escalas · Journal of Advertising · 2004 · 804 citations

Business, Marketing, Psychology +17