Journal of Financial Services Marketing · 2007 · 14 citations · 12 references
Social SciencesCommunicationMarketingAdvertisingAudience StudiesMedia StudiesAdvertising AudiencesAdvertising EthicsDigital AdvertisingMedia EconomicsNews MediaPrint AdvertisingFinancial Services AdvertisingMagazine AdvertisingNewspaper AdvertisingPrint Ad EffectivenessWomen's Financial Literacy
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University of Maribor digital library (University of Maribor) · 2008 · 5.1K citations · Full text
Content Analysis in Consumer Research
Harold H. Kassarjian · Journal of Consumer Research · 1977 · 2.3K citations