Melissa S. Burnett - Concepedia

Author

Melissa S. Burnett

Missouri State University

Also Known As

Gloria Mitscher, Gloria Mitscher*, MELISSA BURNETT, Melissa Burnett, Melissa S. Burnett, Mo Zhang

Publications

2.1K

Citations

H-Index

Concepts

All Affiliations

Missouri State University University of Tulsa

About

Melissa S. Burnett is an author at Missouri State University specializing in marketing, management, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	4	4	394
2	Business	3	3	154
3	Social Sciences	2	2	294
4	Education	1	1	24
5	Behavioral Sciences	1	1	240

Melissa S. Burnett

Publications

Citations

H-Index

Page 1

	Year	Citations
Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity Richard H. Kolbe, Melissa S. Burnett Journal of Consumer Research	1991	1.5K
Conceptualizing Guilt in the Consumer Decision‐making Process Melissa S. Burnett, Dale A. Lunsford Journal of Consumer Marketing Consumer UncertaintyBehavioral Decision MakingConsumer MotivationConsumer StudySocial Psychology	1994	240
Marketing Product Innovations to the Elderly: Understanding the Barriers to Adoption Dale A. Lunsford, Melissa S. Burnett Journal of Consumer Marketing MarketingDiscusses FiveConsumer-driven Product DevelopmentNew Product AdoptionInnovation Adoption	1992	76
An Empirical Evaluation of the Effect of Peer and Managerial Ethical Behaviors and the Ethical Predispositions of Prospective Advertising Employees Nancy K. Keith, Charles E. Pettijohn, Melissa S. Burnett Journal of Business Ethics MarketingAdvertising EthicsProspective Advertising EmployeesBehavioral Decision MakingManagerial Ethical Behaviors	2003	54
An Empirical Analysis of Factors Influencing Student Reactions to Ethical Advertising Dilemmas: Educational Experiencel Work Experience, Ethical Philosophy, and Demographics Melissa S. Burnett, Nancy K. Keith, Charles E. Pettijohn Marketing Education Review Advertising CurriculaEducationEthical Advertising DilemmasEthical MarketingSales Ethics	2003	24
Ethics in Advertising: Differences in Industry Values and Student Perceptions Nancy K. Keith, Charles E. Pettijohn, Melissa S. Burnett BearWorks (Missouri State University)	2008	21
Salesperson Performance: Exploring the Roles of Role Ambiguity, Autonomy and Self-Efficacy Charles E. Pettijohn, Allen D. Schaefer, Melissa S. Burnett BearWorks (Missouri State University)	2014	14
Investigating the Efficacy of Mind-Body Therapies and Emotional Intelligence on Worker Stress in an Organizational Setting: An Experimental Approach Melissa S. Burnett, Charles E. Pettijohn BearWorks (Missouri State University)	2015	12

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