Concepedia

Melissa S. Burnett

MS

8

Publications

2K

Citations

8

H-Index

1991

Active since

Affiliations

Missouri State University(Current)

University of Tulsa

Melissa S. Burnett is an author at Missouri State University specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessAdvertisingConsumer ResearchSocial SciencesConsumer BehaviorAdvertising EthicsMarketing CommunicationBehavioral Decision Making

Publications per year

1991–2015

8

Publications

8

Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity

Richard H. Kolbe, Melissa S. Burnett · Journal of Consumer Research · 1991 · 1.5K citations

Conceptualizing Guilt in the Consumer Decision‐making Process

Melissa S. Burnett, Dale A. Lunsford · Journal of Consumer Marketing · 1994 · 240 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Motivation +24

Marketing Product Innovations to the Elderly: Understanding the Barriers to Adoption

Dale A. Lunsford, Melissa S. Burnett · Journal of Consumer Marketing · 1992 · 76 citations

Marketing, Discusses Five, Consumer-driven Product Development +12

An Empirical Evaluation of the Effect of Peer and Managerial Ethical Behaviors and the Ethical Predispositions of Prospective Advertising Employees

Nancy K. Keith, Charles E. Pettijohn, Melissa S. Burnett · Journal of Business Ethics · 2003 · 54 citations

Marketing, Advertising Ethics, Prospective Advertising Employees +14

An Empirical Analysis of Factors Influencing Student Reactions to Ethical Advertising Dilemmas: Educational Experiencel Work Experience, Ethical Philosophy, and Demographics

Melissa S. Burnett, Nancy K. Keith, Charles E. Pettijohn · Marketing Education Review · 2003 · 24 citations

Advertising Curricula, Education, Ethical Advertising Dilemmas +16

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