Concepedia

Richard H. Kolbe

RH

18

Publications

2.9K

Citations

16

H-Index

1981

Active since

Affiliations

Kent State University(Current)

Washington State University

Richard H. Kolbe is an author at Kent State University specializing in management, marketing, and advertising.

Top concepts

ManagementMarketingArtsTelevisionAdvertisingMedia StudiesConsumer ResearchSocial SciencesCommunicationGender

Publications per year

1981–2011

18

Publications

18

Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity

Richard H. Kolbe, Melissa S. Burnett · Journal of Consumer Research · 1991 · 1.5K citations

Integrating Research: A Guide for Literature Reviews

Richard H. Kolbe · Journal of Marketing Research · 1991 · 599 citations

Engineering, Systematic Literature Study, Business Intelligence +23

Man to Man: A Content Analysis of Sole-Male Images in Male-Audience Magazines

Richard H. Kolbe, Paul J. Albanese · Journal of Advertising · 1996 · 159 citations

Targeted Advertising, Male-audience Magazines, Popular Culture +20

An Identification and Examination of Influences That Shape the Creation of a Professional Team Fan

Richard H. Kolbe, Jeffrey James · International Journal of Sports Marketing and Sponsorship · 2000 · 130 citations

Fan Communities, Social Influence, Sports Consumption +18

Psychological Connection to a New Sport Team: Building or Maintaining the Consumer Base?

Jeffrey James, Richard H. Kolbe, Galen T. Trail · Sport Marketing Quarterly · 2002 · 108 citations

Customer Satisfaction, Social Psychology, Psychological Connection +23

Rows per page

1–5 of 18