Concepedia
Statistics
Publications
18
Citations
2.9K
H-Index
16
Active since
1981
Affiliations
Kent State University(Current)
Washington State University
Richard H. Kolbe is an author at Kent State University specializing in management, marketing, and advertising.
Top concepts
ManagementMarketingArtsTelevisionAdvertisingMedia StudiesConsumer ResearchSocial SciencesCommunicationGender
Publications per year
1981–2011
Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity
Richard H. Kolbe, Melissa S. Burnett · Journal of Consumer Research · 1991 · 1.5K citations
Integrating Research: A Guide for Literature Reviews
Richard H. Kolbe · Journal of Marketing Research · 1991 · 599 citations
Engineering, Systematic Literature Study, Business Intelligence +23
Man to Man: A Content Analysis of Sole-Male Images in Male-Audience Magazines
Richard H. Kolbe, Paul J. Albanese · Journal of Advertising · 1996 · 159 citations
Targeted Advertising, Male-audience Magazines, Popular Culture +20
An Identification and Examination of Influences That Shape the Creation of a Professional Team Fan
Richard H. Kolbe, Jeffrey James · International Journal of Sports Marketing and Sponsorship · 2000 · 130 citations
Fan Communities, Social Influence, Sports Consumption +18
Psychological Connection to a New Sport Team: Building or Maintaining the Consumer Base?
Jeffrey James, Richard H. Kolbe, Galen T. Trail · Sport Marketing Quarterly · 2002 · 108 citations
Customer Satisfaction, Social Psychology, Psychological Connection +23
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