Concepedia

Nancy K. Keith

NK

10

Publications

230

Citations

10

H-Index

1994

Active since

Affiliations

Missouri State University(Current)

Nancy K. Keith is an author at Missouri State University specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementEducationAdvertisingSales EthicsCommunicationSocial SciencesConsumer ResearchAdvertising Ethics

Publications per year

1994–2017

10

Publications

10

An Empirical Evaluation of the Effect of Peer and Managerial Ethical Behaviors and the Ethical Predispositions of Prospective Advertising Employees

Nancy K. Keith, Charles E. Pettijohn, Melissa S. Burnett · Journal of Business Ethics · 2003 · 54 citations

Marketing, Advertising Ethics, Prospective Advertising Employees +14

Measuring Service Quality Perceptions of Restaurant Experiences: The Disparity Between Comment Cards and DINESERV

Nancy K. Keith, Christina S. Simmers · Journal of Foodservice Business Research · 2011 · 42 citations

Customer Experience, Customer Satisfaction, Consumer Research +18

An Empirical Analysis of Factors Influencing Student Reactions to Ethical Advertising Dilemmas: Educational Experiencel Work Experience, Ethical Philosophy, and Demographics

Melissa S. Burnett, Nancy K. Keith, Charles E. Pettijohn · Marketing Education Review · 2003 · 24 citations

Advertising Curricula, Education, Ethical Advertising Dilemmas +16

Ethics in Advertising: Differences in Industry Values and Student Perceptions

Nancy K. Keith, Charles E. Pettijohn, Melissa S. Burnett · BearWorks (Missouri State University) · 2008 · 21 citations

Measuring Hotel Service Quality Perceptions: The Disparity between Comment Cards and Lodgserv

Nancy K. Keith, Christina S. Simmers · BearWorks (Missouri State University) · 2013 · 18 citations

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