Concepedia
Statistics
Publications
10
Citations
567
H-Index
Active since
2006
Affiliations
Missouri State University(Current)
Florida Gulf Coast University
Christina S. Simmers is an author at Missouri State University specializing in marketing, business, and consumer behavior.
Publications per year
2006–2019
Customer Self-Efficacy and Response to Service
Daryl McKee, Christina S. Simmers, Jane W. Licata · Journal of Service Research · 2006 · 244 citations
Business, Marketing, Marketing Management +16
Social Influence on Green Consumerism: Country and Gender Comparisons between China and the United States
Ronald A. Clark, Diana L. Haytko, Charles M. Hermans et al. · Journal of International Consumer Marketing · 2019 · 63 citations
Business, Marketing, Marketing Management +11
What's your preference?
Diana L. Haytko, Christina S. Simmers · Management Research News · 2009 · 59 citations
Business, Information Systems, Marketing +17
Exergaming: virtual inspiration, real perspiration
Matthew Klein, Christina S. Simmers · Young Consumers Insight and Ideas for Responsible Marketers · 2009 · 47 citations
Public Health, Health Behavior, Health Promotion +7
Measuring Service Quality Perceptions of Restaurant Experiences: The Disparity Between Comment Cards and DINESERV
Nancy K. Keith, Christina S. Simmers · Journal of Foodservice Business Research · 2011 · 42 citations
Business, Hospitality Management, Marketing +17
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