Concepedia

Christina S. Simmers

CS

Statistics

Publications

10

Citations

565

H-Index

10

Active since

2006

Affiliations

Missouri State University(Current)

Florida Gulf Coast University

Christina S. Simmers is an author at Missouri State University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorUser ExperienceCustomer SatisfactionArtsCultureFashion

Publications per year

2006–2019

10

Publications

10

Customer Self-Efficacy and Response to Service

Daryl McKee, Christina S. Simmers, Jane W. Licata · Journal of Service Research · 2006 · 243 citations

Customer Experience, Customer Satisfaction, Consumer Motivation +19

Social Influence on Green Consumerism: Country and Gender Comparisons between China and the United States

Ronald A. Clark, Diana L. Haytko, Charles M. Hermans et al. · Journal of International Consumer Marketing · 2019 · 62 citations

Green Marketing, Engineering, Sustainable Development +16

What's your preference?

Diana L. Haytko, Christina S. Simmers · Management Research News · 2009 · 59 citations

Customer Satisfaction, Behavioral Decision Making, Choice Theory +17

Exergaming: virtual inspiration, real perspiration

Matthew Klein, Christina S. Simmers · Young Consumers Insight and Ideas for Responsible Marketers · 2009 · 47 citations

Physical Activity, Engineering, Adapted Physical Activity +29

Measuring Service Quality Perceptions of Restaurant Experiences: The Disparity Between Comment Cards and DINESERV

Nancy K. Keith, Christina S. Simmers · Journal of Foodservice Business Research · 2011 · 42 citations

Customer Experience, Customer Satisfaction, Consumer Research +18

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