Concepedia
Statistics
Publications
21
Citations
2.1K
H-Index
19
Active since
2005
Affiliations
Florida State University(Current)
Missouri State University
East Carolina University
University of Southern Mississippi
Florida Gulf Coast University
Ronald A. Clark is an author at Florida State University specializing in management, marketing, and consumer research.
Top concepts
ManagementMarketingConsumer BehaviorConsumer ResearchBusinessConsumer Decision MakingCustomer SatisfactionConsumer CultureSocial InfluenceBehavioral Science
Publications per year
2005–2021
Market mavens: Psychological influences
Ronald A. Clark, Ronald E. Goldsmith · Psychology and Marketing · 2005 · 270 citations
Behavioral Decision Making, Consumer Study, Consumer Research +19
The Effects of Leadership Style on Hotel Employees' Commitment to Service Quality
Ronald A. Clark, Michael D. Hartline, Keith Jones · Cornell Hospitality Quarterly · 2008 · 249 citations
Total Quality Management, Customer Satisfaction, Education +17
An analysis of factors affecting fashion opinion leadership and fashion opinion seeking
Ronald E. Goldsmith, Ronald A. Clark · Journal of Fashion Marketing and Management · 2008 · 188 citations
Consumer Need, Consumer Study, Fashion Opinion Leadership +22
Materialism, Status Consumption, and Consumer Independence
Ronald E. Goldsmith, Ronald A. Clark · The Journal of Social Psychology · 2011 · 179 citations
Behavioral Decision Making, Consumer Motivation, Consumer Study +18
Status consumption and role-relaxed consumption: A tale of two retail consumers
Ronald A. Clark, James J. Zboja, Ronald E. Goldsmith · Journal of Retailing and Consumer Services · 2006 · 169 citations
Status Consumption, Economics, Consumer Decision Making +11
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