Concepedia

Charles M. Hermans

CM

13

Publications

570

Citations

12

H-Index

2003

Active since

Affiliations

Missouri State University(Current)

Florida Gulf Coast University

Charles M. Hermans is an author at Missouri State University specializing in marketing, consumer research, and management.

Top concepts

MarketingManagementConsumer ResearchCultureConsumer BehaviorEast Asian StudiesInternational MarketingMarketing CommunicationLanguageEducation

Publications per year

2003–2019

13

Publications

13

Fashion consciousness of Chinese, Japanese and American teenagers

R. Stephen Parker, Charles M. Hermans, Allen D. Schaefer · Journal of Fashion Marketing and Management · 2004 · 113 citations

Culture, East Asian Studies, International Marketing +12

A cross‐cultural exploration of materialism in adolescents

Allen D. Schaefer, Charles M. Hermans, R. Stephen Parker · International Journal of Consumer Studies · 2004 · 85 citations

East Asian Studies, Education, Cultural Factor +20

INDIVIDUALISM AND COLLECTIVISM: RECONSIDERING OLD ASSUMPTIONS

R. Stephen Parker, Diana L. Haytko, Charles M. Hermans · Journal of international business research · 2009 · 68 citations

East Asian Studies, Social Theory, Cultural Factor +16

Social Influence on Green Consumerism: Country and Gender Comparisons between China and the United States

Ronald A. Clark, Diana L. Haytko, Charles M. Hermans et al. · Journal of International Consumer Marketing · 2019 · 62 citations

Green Marketing, Engineering, Sustainable Development +16

Ethnocentrism and Its Effect on the Chinese Consumer: A Threat to Foreign Goods?

R. Stephen Parker, Diana L. Haytko, Charles M. Hermans · Journal of Global Marketing · 2011 · 51 citations

East Asian Studies, International Marketing, Consumer Study +19

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