Concepedia

Allen D. Schaefer

AD

8

Publications

386

Citations

8

H-Index

1996

Active since

Affiliations

Missouri State University(Current)

Allen D. Schaefer is an author at Missouri State University specializing in culture, management, and marketing.

Top concepts

CultureMarketingManagementConsumer ResearchConsumer CultureConsumer BehaviorFashionBusinessBrand AwarenessEast Asian Studies

Publications per year

1996–2022

8

Publications

8

Fashion consciousness of Chinese, Japanese and American teenagers

R. Stephen Parker, Charles M. Hermans, Allen D. Schaefer · Journal of Fashion Marketing and Management · 2004 · 113 citations

Culture, East Asian Studies, International Marketing +12

A cross‐cultural exploration of materialism in adolescents

Allen D. Schaefer, Charles M. Hermans, R. Stephen Parker · International Journal of Consumer Studies · 2004 · 85 citations

East Asian Studies, Education, Cultural Factor +20

Influences on Adolescent Brand Preferences in the United States and Mexico

Bruce D. Keillor, R. Stephen Parker, Allen D. Schaefer · Journal of Advertising Research · 1996 · 74 citations

Culture, Advertising, Brand Equity +12

The Relevance of Authenticity in Personal Selling: Is Genuineness an Asset or Liability?

Allen D. Schaefer, Charles E. Pettijohn · The Journal of Marketing Theory and Practice · 2006 · 45 citations

Customer Experience, Relationship Marketing, Customer Satisfaction +15

Influencing factors of Chinese consumers' purchase intention towards sustainable luxury

Huaxia Yang, Jinlong Cheng, Allen D. Schaefer et al. · Asia Pacific Journal of Marketing and Logistics · 2022 · 24 citations

Customer Satisfaction, Luxury, Culture +14

Rows per page

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