Concepedia

Timothy P. Brotherton

TP

3

Publications

324

Citations

3

H-Index

1997

Active since

Affiliations

Saginaw Valley State University(Current)

Timothy P. Brotherton is an author at Saginaw Valley State University specializing in journalism, advertising, and media studies.

Top concepts

Publications per year

1997–2007

3

Publications

3

A Content Analysis of Guilt Appeals in Popular Magazine Advertisements

Bruce A. Huhmann, Timothy P. Brotherton · Journal of Advertising · 1997 · 238 citations

, , +18

Comparing the levels of individualism/collectivism between baby boomers and generation X

Danilo Sirias, H. B. Karp, Timothy P. Brotherton · Management Research News · 2007 · 72 citations

, , +20

A content analysis of financial services magazine print ads: Are they reaching women?

Diana Lawson, Richard H Borgman, Timothy P. Brotherton · Journal of Financial Services Marketing · 2007 · 14 citations

, , +8

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