Concepedia

Bruce A. Huhmann

BA

30

Publications

1.7K

Citations

22

H-Index

1995

Active since

Affiliations

New Mexico State University(Current)

Virginia Commonwealth University

University of Alabama

Montclair State University

University of Manitoba

Bruce A. Huhmann is an author at New Mexico State University specializing in marketing, management, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchAdvertisingCommunicationMarketing CommunicationInteractive MarketingConsumer BehaviorPersuasionAdvertising Effectiveness

Publications per year

1995–2023

30

Publications

30

A Content Analysis of Guilt Appeals in Popular Magazine Advertisements

Bruce A. Huhmann, Timothy P. Brotherton · Journal of Advertising · 1997 · 238 citations

Targeted Advertising, Consumer Research, Research Ethics +18

Combinatory and Separative Effects of Rhetorical Figures on Consumers’ Effort and Focus in Ad Processing

David L. Mothersbaugh, Bruce A. Huhmann, George R. Franke · Journal of Consumer Research · 2002 · 163 citations

Information Content and Consumer Readership of Print Ads: A Comparison of Search and Experience Products

George R. Franke, Bruce A. Huhmann, David L. Mothersbaugh · Journal of the Academy of Marketing Science · 2004 · 155 citations

Marketing, Consumer Readership, Interactive Marketing +12

Effects of age, need for cognition, and affective intensity on advertising effectiveness

Jane McKay‐Nesbitt, Rajesh V. Manchanda, Malcolm Smith et al. · Journal of Business Research · 2009 · 131 citations

Advertising, Targeted Advertising, Affective Intensity +8

Pharmaceutical advertising in the USA: information or influence?

Kelley Main, Jennifer Argo, Bruce A. Huhmann · International Journal of Advertising · 2004 · 99 citations

Targeted Advertising, Consumer Research, Social Marketing +18

Rows per page

1–5 of 30