Concepedia

Jane McKay‐Nesbitt

JM

5

Publications

263

Citations

5

H-Index

2009

Active since

Affiliations

Bryant University(Current)

University of Manitoba

Jane McKay‐Nesbitt is an author at Bryant University specializing in management, marketing communication, and marketing.

Top concepts

MarketingManagementMarketing CommunicationAdvertisingSocial MarketingConsumer ResearchPersuasionPsychologyMedia MarketingHealth Promotion

Publications per year

2009–2015

5

Publications

5

Effects of age, need for cognition, and affective intensity on advertising effectiveness

Jane McKay‐Nesbitt, Rajesh V. Manchanda, Malcolm Smith et al. · Journal of Business Research · 2009 · 131 citations

Advertising, Targeted Advertising, Affective Intensity +8

Pro-environment advertising messages: the role of regulatory focus

Namita Bhatnagar, Jane McKay‐Nesbitt · International Journal of Advertising · 2015 · 49 citations

Green Marketing, Behavioral Decision Making, Targeted Advertising +23

Regulatory fit effects of gender and marketing message content

Jane McKay‐Nesbitt, Namita Bhatnagar, Malcolm Smith · Journal of Business Research · 2012 · 45 citations

Gendered Perception, Gender Identity, Gender Studies +6

Social marketing communication messages

Jane McKay‐Nesbitt, Sukki Yoon · Journal of Social Marketing · 2015 · 26 citations

Creative Communications, Physical Activity, Health Communication Philosophy +28

A strategy for advancing social marketing

Jane McKay‐Nesbitt, Carol W. DeMoranville, Dan McNally · Journal of Social Marketing · 2012 · 12 citations

Social Marketing Discipline, Social Marketing Concepts, Social Marketing +17

Rows per page

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