Concepedia

Carol W. DeMoranville

CW

Statistics

Publications

6

Citations

442

H-Index

6

Active since

2000

Affiliations

Northern Illinois University(Current)

Radford University

Bryant University

Carol W. DeMoranville is an author at Northern Illinois University specializing in management, business, and service quality.

Top concepts

BusinessManagementMarketingService QualityCustomer SatisfactionEducationBusiness LeadershipHospitality MarketingBusiness AdministrationBranding

Publications per year

2000–2012

6

Publications

6

Organizational citizenship behavior and service quality

Carol C. Bienstock, Carol W. DeMoranville, Rachel Smith · Journal of Services Marketing · 2003 · 292 citations

Customer Satisfaction, Organizations, High Quality Service +16

Question order effects in measuring service quality

Carol W. DeMoranville, Carol C. Bienstock · International Journal of Research in Marketing · 2003 · 82 citations

Customer Satisfaction, Service Quality, Service Research +5

The Delivery of an Undergraduate, Cross-Functional Business Principles Program: One University's Continuing Journey

Carol W. DeMoranville, Timothy W. Aurand, Geoffrey L. Gordon · Marketing Education Review · 2000 · 24 citations

Education, Student Outcome, Program Evaluation +16

Cross-Functional Business Programs: Critical Design and Development Considerations

Timothy W. Aurand, Carol W. DeMoranville, Geoffrey L. Gordon · Mid-American Journal of Business · 2001 · 22 citations

A strategy for advancing social marketing

Jane McKay‐Nesbitt, Carol W. DeMoranville, Dan McNally · Journal of Social Marketing · 2012 · 12 citations

Social Marketing Discipline, Social Marketing Concepts, Social Marketing +17

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