Concepedia

Namita Bhatnagar

NB

8

Publications

359

Citations

8

H-Index

2003

Active since

Affiliations

University of Manitoba(Current)

Bryant University

Namita Bhatnagar is an author at University of Manitoba specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchConsumer BehaviorMarketing CommunicationBusinessPsychologyAdvertisingCommunicationCustomer Satisfaction

Publications per year

2003–2017

8

Publications

8

When fellow customers behave badly: Witness reactions to employee mistreatment by customers.

M. Sandy Hershcovis, Namita Bhatnagar · Journal of Applied Psychology · 2017 · 112 citations

Forensic Psychology, Customer Satisfaction, Customer Experience +25

Pro-environment advertising messages: the role of regulatory focus

Namita Bhatnagar, Jane McKay‐Nesbitt · International Journal of Advertising · 2015 · 49 citations

Green Marketing, Behavioral Decision Making, Targeted Advertising +23

Regulatory fit effects of gender and marketing message content

Jane McKay‐Nesbitt, Namita Bhatnagar, Malcolm Smith · Journal of Business Research · 2012 · 45 citations

Gendered Perception, Gender Identity, Gender Studies +6

Is Self-Character Similarity Always Beneficial?

Namita Bhatnagar, Fang Wan · Journal of Advertising · 2011 · 45 citations

Customer Satisfaction, Consumer Research, Social Sciences +19

Embedding Brands Within Media Content: The Impact of Message, Media, and Consumer Characteristics on Placement Efﬁcacy

Namita Bhatnagar, Lerzan Aksoy, Selin A. Malkoc · 2003 · 44 citations

Entertainment Marketing, Digital Marketing, Emerging Media +26

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