Kelley Main - Concepedia

Author

Kelley Main

University of Manitoba

Also Known As

Kelley J Main, Kelley J. Main, Kelley Main, Main, Kelley J.

Publications

2.8K

Citations

H-Index

114

Concepts

All Affiliations

University of Manitoba Merrimack College Mount Royal University University of British Columbia York University

About

Kelley Main is an author at University of Manitoba specializing in social sciences, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Arts	5	5	600
2	Business	5	5	215
3	Health Sciences	2	2	139
4	Education	1	1	386
5	Engineering	1	1	15

Kelley Main

Publications

2.7K

Citations

H-Index

Page 1

	Year	Citations
How do individuals expect to be viewed by members of lower status groups? Content and implications of meta-stereotypes. Jacquie D. Vorauer, Kelley Main, Gordon B. O'Connell Journal of Personality and Social Psychology Social StigmaSocial IdentityLower Status GroupsSocial PsychologyDiscrimination	1998	452
How do individuals expect to be viewed by members of lower status groups? Content and implications of meta-stereotypes. Jacquie D. Vorauer, Kelley Main, Gordon B. O'Connell Journal of Personality and Social Psychology EthnicitySelf-concept ClaritySocial PsychologyDiscriminationRacial Prejudice	1998	386
An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing Mei‐Ling Wei, Eileen Fischer, Kelley Main Journal of Public Policy & Marketing Consumer UncertaintyCovert Marketing TacticsConsumer ResearchConsumer AttitudeCommunication	2008	297
Meta-stereotype activation: Evidence from indirect measures for specific evaluative concerns experienced by members of dominant groups in intergroup interaction. Jacquie D. Vorauer, Abbey Hunter, Kelley Main, Journal of Personality and Social Psychology Group PhenomenonSocial PsychologyRacial PrejudiceIndividual DifferencesSocial Categorization	2000	289
Meta-Analyses of the Effectiveness of Warning Labels Jennifer Argo, Kelley Main Journal of Public Policy & Marketing Product TypeBehavioral Decision MakingConsumer StudySocial SciencesAttitude Theory	2004	245
Virtual experience, real consequences: the potential negative emotional consequences of virtual reality gameplay Raymond Lavoie, Kelley Main, Corey King, Virtual Reality Real ConsequencesAffective NeuroscienceVirtual ExperienceSensory ExperiencesCommunication	2020	202
Deliberative and Automatic Bases of Suspicion: Empirical Evidence of the Sinister Attribution Error Kelley Main, Darren W. Dahl, Peter R. Darke Journal of Consumer Psychology	2007	163
Great expectations and broken promises: misleading claims, product failure, expectancy disconfirmation and consumer distrust Peter R. Darke, Laurence Ashworth, Kelley Main Journal of the Academy of Marketing Science Expectation FormationConsumer DistrustConsumer Decision MakingConsumer UncertaintyBroken Promises	2009	148
Pharmaceutical advertising in the USA: information or influence? Kelley Main, Jennifer Argo, Bruce A. Huhmann International Journal of Advertising Targeted AdvertisingConsumer ResearchSocial MarketingPreventive MedicineHealth Communication	2004	99
Stigma by Association in Coupon Redemption: Looking Cheap Because of Others Jennifer Argo, Kelley Main SSRN Electronic Journal StigmatizationConsumer UncertaintyBehavioral Decision MakingConsumer StudySocial Psychology	2007	77

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