Kelley Main

How do individuals expect to be viewed by members of lower status groups? Content and implications of meta-stereotypes.

Jacquie D. Vorauer, Kelley Main, Gordon B. O'Connell · Journal of Personality and Social Psychology · 1998 · 452 citations

Social Stigma, Social Identity, Lower Status Groups +15

How do individuals expect to be viewed by members of lower status groups? Content and implications of meta-stereotypes.

Jacquie D. Vorauer, Kelley Main, Gordon B. O'Connell · Journal of Personality and Social Psychology · 1998 · 386 citations

Ethnicity, Self-concept Clarity, Social Psychology +23

An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing

Mei‐Ling Wei, Eileen Fischer, Kelley Main · Journal of Public Policy & Marketing · 2008 · 297 citations

Consumer Uncertainty, Covert Marketing Tactics, Consumer Research +20

Meta-stereotype activation: Evidence from indirect measures for specific evaluative concerns experienced by members of dominant groups in intergroup interaction.

Jacquie D. Vorauer, Abbey Hunter, Kelley Main et al. · Journal of Personality and Social Psychology · 2000 · 289 citations

Group Phenomenon, Social Psychology, Racial Prejudice +23

Meta-Analyses of the Effectiveness of Warning Labels

Jennifer Argo, Kelley Main · Journal of Public Policy & Marketing · 2004 · 245 citations

Product Type, Behavioral Decision Making, Consumer Study +17