Concepedia

Mei‐Ling Wei

MW

4

Publications

336

Citations

4

H-Index

2008

Active since

Affiliations

Guizhou University(Current)

Mei‐Ling Wei is an author at Guizhou University specializing in advertising, marketing communication, and persuasion.

Top concepts

MarketingManagementPersuasionAdvertisingCommunicationBrand ManagementConsumer BehaviorConsumer ResearchMarketing InsightsMarketing Communication

Publications per year

2008–2024

4

Publications

4

An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing

Mei‐Ling Wei, Eileen Fischer, Kelley Main · Journal of Public Policy & Marketing · 2008 · 297 citations

Consumer Uncertainty, Covert Marketing Tactics, Consumer Research +20

Multiple Structural and Phase Transformations of MOF and Selective Hydrocarbon Gas Separation in its Amorphous, Glass Phase States

Jian Li, Jiaxin Wu, Tao Liu et al. · Angewandte Chemie International Edition · 2024 · 15 citations · Full text

Atmospheric chemistry of CH<sub>3</sub>O: its unimolecular reaction and reactions with H<sub>2</sub>O, NH<sub>3</sub>, and HF

Mei‐Ling Wei, Xing‐Feng Tan, Zheng‐Wen Long et al. · RSC Advances · 2017 · 13 citations · Full text

Engineering, Proton-coupled Electron Transfer, Chemistry +19

Do consumers perceive their doctors as influenced by pharmaceutical marketing communications?

Mei‐Ling Wei, Marjorie Delbaere · International Journal of Pharmaceutical and Healthcare Marketing · 2015 · 11 citations

Consumer Research, Communication, Pharmaceutical Marketing +20

Rows per page

1–4 of 4