Publication | Closed Access
Should marketing be cross-functional? Conceptual development and international empirical evidence
183
Citations
71
References
2002
Year
Customer SatisfactionInternational Empirical EvidenceInternational MarketingIntercultural MarketingManagementBusinessConsumer ResearchMarketing CommunicationMarketing TheoryGlobal MarketingMarketing
| Year | Citations | |
|---|---|---|
1981 | 60K | |
1988 | 20.1K | |
1988 | 15.7K | |
1979 | 11.5K | |
1990 | 7.8K | |
1993 | 7.1K | |
1991 | 6.4K | |
1994 | 6K | |
1972 | 4.7K | |
1990 | 4.3K |
Page 1
Page 1