Concepedia

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Should marketing be cross-functional? Conceptual development and international empirical evidence

183

Citations

71

References

2002

Year

References

YearCitations

1981

60K

1988

20.1K

1988

15.7K

1979

11.5K

1990

7.8K

1993

7.1K

1991

6.4K

1994

6K

1972

4.7K

1990

4.3K

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