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Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

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David A. Aaker, Kevin Lane Keller · Journal of Marketing · 1990 · 2.5K citations

Business, Marketing, Marketing Management +15

Brands and Branding: Research Findings and Future Priorities

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The Measurement and Determinants of Brand Equity: A Financial Approach

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Business, Business Economics, Marketing +9

Value-relevance of nonfinancial information: The wireless communications industry

Eli Amir, Baruch Lev · Journal of Accounting and Economics · 1996 · 1.3K citations · Full text

Business, Economics, Finance +16