Add-On Acquisitions is a strategic expansion method in corporate development whereby a company acquires complementary businesses to integrate into an existing platform or core entity in order to enhance operational efficiencies, broaden service or product offerings, and increase overall market value.
5
Publications
140
Citations
8
Authors
7
Institutions
Publications per year
2017–2026
2
Variants
Bolt-on Acquisitions
Parents
Publications
5
Assessing Brand Equity Through Add-on Sales
Donald R. Lehmann, Shuba Srinivasan · Customer Needs and Solutions · 2013 · 16 citations · Full text
1–5 of 5
Authors
8
- ET
2
h-index
- JB
2
h-index
- PF
1
h-index
- JC
1
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- SJ
1
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1–5 of 8
Institutions
7
The University of Texas at Austin
Austin, United States
2 h-index
2 publications
82 citations
Boston College
Boston, United States
2 h-index
2 publications
82 citations
Sogang University
Seoul, South Korea
1 h-index
1 publications
28 citations
Cardiff University
Cardiff, United Kingdom
1 h-index
1 publications
28 citations
Columbia University
New York, United States
1 h-index
1 publications
16 citations
Boston University
Boston, United States
1 h-index
1 publications
16 citations
University of Georgia
Athens, United States
1 h-index
1 publications
71 citations
1–7 of 7
Venues
- Customer Needs and Solutions
CNS · 1 publications · 16 citations
1
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- Journal of Business Research
JBR · 1 publications · 28 citations
1
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- European Finance Review
1 publications · 71 citations
1
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- SSRN Electronic Journal
Repository · 1 publications · 11 citations
1
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- Technology Innovation Management Review
1 publications · 14 citations
1
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1–5