Are food brands that carry light claims different?

Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consumers’ Evaluations of Packaged Food Products and Restaurant Menu Items

John Kozup, Elizabeth H. Creyer, Scot Burton · Journal of Marketing · 2003 · 753 citations

Public Health, Health Behavior, Nutrition +16

Do What Consumers Say Matter? The Misalignment of Preferences with Unconstrained Ethical Intentions

Pat Auger, Timothy M. Devinney · Journal of Business Ethics · 2007 · 606 citations

Business, Marketing, Social Psychology +17

The impact of brand credibility on consumer price sensitivity

Tülin Erdem, Joffre Swait́, Jordan J. Louviere · International Journal of Research in Marketing · 2002 · 561 citations

Business, Marketing, Marketing Management +11

Double Jeopardy Revisited

A. S. C. Ehrenberg, G. J. Goodhardt, T. P. Barwise · Journal of Marketing · 1990 · 542 citations

Social Sciences, Economics, Marketing +5

The Impact of Health Claims on Consumer Search and Product Evaluation Outcomes: Results from FDA Experimental Data

Brian E. Roe, Alan S. Levy, Brenda M. Derby · Journal of Public Policy & Marketing · 1999 · 503 citations

Agriculture, Marketing, Nutrition +17