16
Publications
2.8K
Citations
14
H-Index
2001
Active since
Pat Auger is an author at University of Technology Sydney specializing in business, marketing, and management.
Top concepts
BusinessMarketingManagementConsumer ResearchConsumer BehaviorCustomer SatisfactionEconomicsPersuasionConsumer ChoiceBehavioral Science
Publications per year
2001–2016
16
16
What Will Consumers Pay for Social Product Features?
Pat Auger, Paul F. Burke, Timothy M. Devinney et al. · Journal of Business Ethics · 2003 · 644 citations
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