Journal of Business Research · 2003 · 63 citations · 41 references
BusinessMarketingMarketing ManagementAdvertisingPricing StrategyPricing TheoryBehavioral PricingBidding ProceduresOffer PresentationPricing DecisionsService PricingValue-based PricingAdvertising Price DisclosureInvoice Price VerificationOffer FramingPrice Framing EffectsPrice Information Design
41
Prospect Theory: An Analysis of Decision under Risk
Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations
Information and Consumer Behavior
Phillip Nelson · Journal of Political Economy · 1970 · 5.7K citations
Mental Accounting and Consumer Choice
Richard H. Thaler · Marketing Science · 1985 · 4.8K citations