Concepedia

Offer Framing

Offer Framing is an academic construct that refers to the strategic organization and contextualization of elements within an offer presentation to influence perception, interpretation, and decision-making by emphasizing specific attributes, benefits, or trade-offs in a manner that distinguishes it from other methods of offer design or communication.

11

Publications

315

Citations

27

Authors

23

Institutions

Publications per year

2017–2026

5

Parents

Publications

11

Using invoice price information to frame advertised offers

William O. Bearden, Jay P. Carlson, David M. Hardesty · Journal of Business Research · 2003 · 63 citations

, , +14

The Framing of Purchase for Services

Scot Burton · Journal of Services Marketing · 1990 · 46 citations

, , +17

To save or to lose: does framing price promotion affect consumers' purchase intentions?

Eyal Gamliel, Ram Herstein · Journal of Consumer Marketing · 2011 · 39 citations

, , +15

Effects of message framing and involvement on price deal effectiveness

Eyal Gamliel, Ram Herstein · European Journal of Marketing · 2012 · 35 citations

, , +16

Everyday “low price” or everyday “value”? The interactive effects of framing and construal level on consumer purchase intentions

Felix Septianto, Pragea Geldoffy Putra · Journal of Retailing and Consumer Services · 2020 · 34 citations

, , +17

1–5 of 11

Authors

27

  1. EG
    Eyal Gamliel

    Ruppin Academic Center, Israel

    2 publications · 74 citations

    2

    h-index

  2. RH
    Ram Herstein

    Ruppin Academic Center, Israel

    2 publications · 74 citations

    2

    h-index

  3. PS
    Pasquale Sarnacchiaro

    Unitelma Sapienza University, Italy

    1 publications · 16 citations

    1

    h-index

  4. RC
    Rosella Castellano

    University of Macerata, Italy

    1 publications · 16 citations

    1

    h-index

  5. JP
    Jay P. Carlson

    Union Graduate College, United States

    1 publications · 63 citations

    1

    h-index

1–5 of 27

Institutions

23

  1. Ruppin Academic Center

    Hadera, Israel

    2 h-index

    4 publications

    148 citations

  2. Eastern Illinois University

    Charleston, United States

    1 h-index

    1 publications

    10 citations

  3. University of Nebraska–Lincoln

    Lincoln, United States

    1 h-index

    1 publications

    10 citations

  4. Louisiana State University

    Baton Rouge, United States

    1 h-index

    1 publications

    46 citations

  5. European School of Management and Technology

    Berlin, Germany

    1 h-index

    1 publications

    19 citations

  6. University of South Carolina

    Columbia, United States

    1 h-index

    1 publications

    63 citations

  7. University of Auckland

    Auckland, New Zealand

    1 h-index

    2 publications

    68 citations

  8. Clinical Research Organization

    Dhaka, Bangladesh

    1 h-index

    2 publications

    48 citations

1–8 of 23

Venues

  1. Journal of Business Research

    JBR · 1 publications · 63 citations

    1

    h-index

  2. Cognition Technology & Work

    1 publications · 11 citations

    1

    h-index

  3. Journal of Consumer Marketing

    1 publications · 39 citations

    1

    h-index

  4. Journal of Experimental Social Psychology

    1 publications · 19 citations

    1

    h-index

  5. Journal of Services Marketing

    1 publications · 46 citations

    1

    h-index

1–5