Concepedia

Jay P. Carlson

JP

10

Publications

853

Citations

10

H-Index

2002

Active since

Affiliations

Union Graduate College(Current)

University of South Carolina

University of Kentucky

Clarkson University

Union College

Jay P. Carlson is an author at Union Graduate College specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchConsumer BehaviorEconomicsAdvertisingConsumer ChoiceConsumer Decision MakingBehavioral Decision Making

Publications per year

2002–2017

10

Publications

10

Objective and Subjective Knowledge Relationships: A Quantitative Analysis of Consumer Research Findings

Jay P. Carlson, Leslie Vincent, David M. Hardesty et al. · Journal of Consumer Research · 2008 · 319 citations

Persuasion knowledge and consumer reactions to pricing tactics

David M. Hardesty, William O. Bearden, Jay P. Carlson · Journal of Retailing · 2007 · 143 citations

Behavioral Decision Making, Persuasion Knowledge, Management +6

Brand Familiarity and Invoice Price Effects on Consumer Evaluations: The Moderating Role of Skepticism toward Advertising

David M. Hardesty, Jay P. Carlson, William Bearden · Journal of Advertising · 2002 · 120 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +18

Examining differences in consumer reactions to partitioned prices with a variable number of price components

Jay P. Carlson, Danny Weathers · Journal of Business Research · 2007 · 66 citations

Economics, Dynamic Pricing, Pricing Policy +12

Influences on what consumers know and what they think they know regarding marketer pricing tactics

Jay P. Carlson, William O. Bearden, David M. Hardesty · Psychology and Marketing · 2007 · 64 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Research +17

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