Concepedia
Statistics
Publications
10
Citations
874
H-Index
Active since
2002
Affiliations
Union Graduate College(Current)
University of South Carolina
University of Kentucky
Clarkson University
Union College
Jay P. Carlson is an author at Union Graduate College specializing in marketing, marketing management, and consumer theory.
Publications per year
2002–2017
Objective and Subjective Knowledge Relationships: A Quantitative Analysis of Consumer Research Findings
Jay P. Carlson, Leslie Vincent, David M. Hardesty et al. · Journal of Consumer Research · 2008 · 328 citations
Business, Marketing, Marketing Management +13
Persuasion knowledge and consumer reactions to pricing tactics
David M. Hardesty, William O. Bearden, Jay P. Carlson · Journal of Retailing · 2007 · 149 citations
Business, Marketing, Marketing Management +14
Brand Familiarity and Invoice Price Effects on Consumer Evaluations: The Moderating Role of Skepticism toward Advertising
David M. Hardesty, Jay P. Carlson, William Bearden · Journal of Advertising · 2002 · 121 citations
Business, Marketing, Marketing Management +16
Influences on what consumers know and what they think they know regarding marketer pricing tactics
Jay P. Carlson, William O. Bearden, David M. Hardesty · Psychology and Marketing · 2007 · 67 citations
Business, Marketing, Marketing Management +9
Examining differences in consumer reactions to partitioned prices with a variable number of price components
Jay P. Carlson, Danny Weathers · Journal of Business Research · 2007 · 67 citations
Social Sciences, Economics, Marketing +12
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