Concepedia

Using the decomposed theory of planning behavioural to analyse consumer behavioural intention towards mobile text message coupons

Tsuen‐Ho Hsu, Yi-Sheng Wang, Su-chan Wen

Journal of Targeting Measurement and Analysis for Marketing · 2006 · 56 citations · 21 references

Open access

Concepts

Customer SatisfactionBehavioral Decision MakingConsumer ResearchCommunicationOnline Customer BehaviorBuying BehaviorMobile MarketingManagementConsumer BehaviorBehavioral SciencesPurchase IntentionMarketingMobile CommerceAdvertisingBehavioral EconomicsInteractive MarketingBusinessDecomposed TheoryConsumer Attitude

References

21

The theory of planned behavior

Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 81.2K citations

Behavioral Sciences, Behavior Management, Behavioral Decision Making +6

User Acceptance of Computer Technology: A Comparison of Two Theoretical Models

Fred D. Davis, Richard P. Bagozzi, Paul R. Warshaw · Management Science · 1989 · 24.9K citations

Customer Satisfaction, Behavioral Decision Making, Consumer Research +20

On the evaluation of structural equation models

Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 20.1K citations

Customer Satisfaction, Structural Equation Models, Management +6

Multivariate data analysis

DigitalCommons - Kennesaw State University (Kennesaw State University) · 1998 · 14.1K citations

Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation

Gary C. Moore, Izak Benbasat · Information Systems Research · 1991 · 9K citations

Customer Satisfaction, Innovation Adoption, Digital Marketing +22