Yi-Sheng Wang

Publications

113

Citations

H-Index

2006

Active since

Affiliations

National Kaohsiung First University of Science and Technology(Current)

Yi-Sheng Wang is an author at National Kaohsiung First University of Science and Technology specializing in communication, behavioral decision making, and interactive marketing.

ORCID

Top concepts

CommunicationArtsBusinessMarketingManagementAdvertisingEngineeringMedia StudiesUser ExperienceContent Analysis

Publications per year

2006–2019

Publications

User experiences in live video streaming: a netnography analysis

Yi-Sheng Wang · Internet Research · 2019 · 57 citations

Engineering, Context Awareness, Communication +18

Using the decomposed theory of planning behavioural to analyse consumer behavioural intention towards mobile text message coupons

Tsuen‐Ho Hsu, Yi-Sheng Wang, Su-chan Wen · Journal of Targeting Measurement and Analysis for Marketing · 2006 · 56 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Consumer Research +16

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