Su-chan Wen

Publications

Citations

H-Index

2006

Active since

Affiliations

National Kaohsiung First University of Science and Technology(Current)

Su-chan Wen is an author at National Kaohsiung First University of Science and Technology specializing in behavioral decision making, interactive marketing, and behavioral economics.

Top concepts

BusinessMarketingManagementAdvertisingCommunicationMobile MarketingConsumer BehaviorConsumer ResearchBehavioral SciencePurchase Intention

Publications per year

2006–2006

Publications

Using the decomposed theory of planning behavioural to analyse consumer behavioural intention towards mobile text message coupons

Tsuen‐Ho Hsu, Yi-Sheng Wang, Su-chan Wen · Journal of Targeting Measurement and Analysis for Marketing · 2006 · 56 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Consumer Research +16

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