A method for exploring similarities and visual references to brand in the appearance of mature mass-market products

Recognition-by-components: A theory of human image understanding.

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Peter Bloch · Journal of Marketing · 1995 · 1.4K citations

Arts, Design, Marketing +17

Seeing things: consumer response to the visual domain in product design

Nathan Crilly, James Moultrie, P. John Clarkson · Design Studies · 2004 · 951 citations · Full text

Arts, Design, Marketing +14

Surface versus edge-based determinants of visual recognition

Irving Biederman, Ginny Ju · Cognitive Psychology · 1988 · 662 citations

Medicine, Computer Science, Vision Science +14

Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image

Tom Hardy, Bernd H. Schmitt, Alex Simonson · Design Issues · 1999 · 446 citations

Business, Marketing, Marketing Management +17