Communications of the ACM · 2006 · 1K citations · 66 references
ManagementInnovation ManagementInnovationService EvaluationService InnovationService ManagementService StrategyOrganizational SilosScientific UnderstandingService Innovation ProcessesService Sector Expansion
The services sector has grown over the last 50 years to dominate economic activity in most advanced industrial economies, yet scientific understanding of modern services is rudimentary. Here, we argue for a services science discipline to integrate across academic silos and advance service innovation more rapidly.
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Increasing Returns and Long-Run Growth
Paul Romer · Journal of Political Economy · 1986 · 19.9K citations
Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo, Robert F. Lusch · Journal of Marketing · 2003 · 14.4K citations
The Behavioral Consequences of Service Quality
Valarie A. Zeithaml, Leonard L. Berry, A. Parasuraman · Journal of Marketing · 1996 · 8.7K citations