Industrial Marketing Management · 2011 · 43 citations · 26 references
ManagementOrganization StudiesOrganizational BehaviorOrganizational CommunicationRelationship ManagementTermination ObligationsTermination DeterminantsTermination Skills
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The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations
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The Capabilities of Market-Driven Organizations
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Understanding dynamic capabilities
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