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Towards a framework of customer value assessment in B2B markets: An exploratory study

Marketing AnalyticsCustomer SatisfactionB2b MarketsCustomer Value AssessmentExploratory StudyBusiness-to-business ResearchManagementBusinessConsumer ResearchBusiness-to-business MarketingValue CreationValue Co-creationBusiness AnalyticsMarketingBusiness-to-consumer MarketingBusiness-to-business Market