Concepedia

Customer Value Prioritization

Customer Value Prioritization is a feature prioritization method that ranks software features according to their perceived value to customers, distinguishing it from other prioritization approaches by emphasizing customer-centric benefits as the primary criterion for ordering development efforts.

7

Publications

216

Citations

14

Authors

9

Institutions

Publications per year

2017–2026

2

Parents

Publications

7

Towards a framework of customer value assessment in B2B markets: An exploratory study

Joona Keränen, Anne Jalkala · Industrial Marketing Management · 2013 · 89 citations

, , +16

A systematic approach to prioritizing R&D projects based on customer-perceived value using opinion mining

Byungun Yoon, Yujin Jeong, Keeeun Lee et al. · Technovation · 2020 · 30 citations

, , +17

Customer prioritization in higher education: targeting ‘right’ students for long-term profitability

L. Jean Harrison‐Walker · Journal of Marketing for HIGHER EDUCATION · 2010 · 27 citations

, , +14

A decision support model for customer value assessment and supply quota allocation

Gülay Barbarosoğlu, Tülin Yazgaç · Production Planning & Control · 2000 · 20 citations

, , +17

This brand is who I am… or is it? Examining changes in motivation to maintain brand attachment

Svetlana Davis, Peter A. Dacin · Journal of Product & Brand Management · 2022 · 20 citations

, , +7

1–5 of 7

Authors

14

  1. PA
    Peter A. Dacin

    Queen's University, Canada

    1 publications · 20 citations

    1

    h-index

  2. YJ
    Yujin Jeong

    Dongguk University, South Korea

    1 publications · 30 citations

    1

    h-index

  3. JB
    Jan Bosch

    Chalmers University of Technology, Sweden

    1 publications · 17 citations

    1

    h-index

  4. BY
    Byungun Yoon

    Dongguk University, South Korea

    1 publications · 30 citations

    1

    h-index

  5. HH
    Helena Holmström Olsson

    Chalmers University of Technology, Sweden

    1 publications · 17 citations

    1

    h-index

1–5 of 14

Institutions

9

  1. Lappeenranta-Lahti University of Technology

    Lappeenranta, Finland

    1 h-index

    2 publications

    178 citations

  2. Queen's University

    Kingston, Canada

    1 h-index

    1 publications

    20 citations

  3. University of Houston - Clear Lake

    Houston, United States

    1 h-index

    1 publications

    27 citations

  4. Chalmers University of Technology

    Gothenburg, Sweden

    1 h-index

    1 publications

    17 citations

  5. Ajou University

    Suwon, South Korea

    1 h-index

    4 publications

    120 citations

  6. Malmö University

    Malmo, Sweden

    1 h-index

    1 publications

    17 citations

  7. Bishop's University

    Sherbrooke, Canada

    1 h-index

    1 publications

    20 citations

  8. Tampere University

    Tampere, Finland

    1 h-index

    1 publications

    13 citations

1–8 of 9

Venues

  1. Industrial Marketing Management

    1 publications · 89 citations

    1

    h-index

  2. Technovation

    1 publications · 30 citations

    1

    h-index

  3. Journal of Service Science and Management

    JSSM · 1 publications · 13 citations

    1

    h-index

  4. Journal of Product & Brand Management

    1 publications · 20 citations

    1

    h-index

  5. Journal of Marketing for HIGHER EDUCATION

    1 publications · 27 citations

    1

    h-index

1–5