Concepedia

Anne Jalkala

AJ

Statistics

Publications

17

Citations

883

H-Index

14

Active since

2008

Affiliations

Lappeenranta-Lahti University of Technology(Current)

Anne Jalkala is an author at Lappeenranta-Lahti University of Technology specializing in marketing, business, and management.

Publications per year

2008–2017

17

Publications

17

Sustainable value propositions: Framework and implications for technology suppliers

Samuli Patala, Anne Jalkala, Joona Keränen et al. · Industrial Marketing Management · 2016 · 157 citations

Management, Strategic Management, Supply Chain Management +14

Towards a framework of customer value assessment in B2B markets: An exploratory study

Joona Keränen, Anne Jalkala · Industrial Marketing Management · 2013 · 89 citations

Business, Marketing, Marketing Management +16

Legitimacy Under Institutional Change: How incumbents appropriate clean rhetoric for dirty technologies

Samuli Patala, Ida Korpivaara, Anne Jalkala et al. · Organization Studies · 2017 · 83 citations

Management, Strategic Management, Strategy +17

Practices and functions of customer reference marketing — Leveraging customer references as marketing assets

Anne Jalkala, Risto T. Salminen · Industrial Marketing Management · 2010 · 81 citations

Business, Marketing, Marketing Management +12

Brand positioning strategies for industrial firms providing customer solutions

Anne Jalkala, Joona Keränen · Journal of Business and Industrial Marketing · 2014 · 75 citations

Business, Marketing, Strategic Management +9

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