Risto T. Salminen

Key antecedents to “export” market-oriented behaviors: a cross-national empirical examination

John W. Cadogan, Nicola Jane Paul, Risto T. Salminen et al. · International Journal of Research in Marketing · 2001 · 208 citations

Business, International Business, Marketing +16

Export Marketing, Interfunctional Interactions, and Performance Consequences

John W. Cadogan, Sanna Sundqvist, Risto T. Salminen et al. · Journal of the Academy of Marketing Science · 2005 · 124 citations

Business, Marketing, Marketing Management +16

Strategic flexibilities and export performance

John W. Cadogan, Sanna Sundqvist, Kaisu Puumalainen et al. · European Journal of Marketing · 2012 · 100 citations

Business, International Business, Strategy +14

Systematic review on B2B branding: research issues and avenues for future research

Joona Keränen, Kalle Piirainen, Risto T. Salminen · Journal of Product & Brand Management · 2012 · 86 citations

Business, Marketing, Marketing Management +11

Basking in reflected glory: Using customer reference relationships to build reputation in industrial markets

Sabrina Helm, Risto T. Salminen · Industrial Marketing Management · 2010 · 82 citations

Business, Marketing, Marketing Management +14